Out now · Paperback & Kindle
GEO for Law Firms
Your next client is asking AI which lawyer to hire. Most GEO advice will not get a firm into that answer, because law firm GEO is a different game.
Paperback, 150 pages · ISBN 978-8168917828 · Published 12 July 2026. Also available on Amazon India.
What it is
The first book to treat law firm GEO as its own discipline
Search has changed. Prospective clients now ask ChatGPT, Gemini, and Perplexity for a lawyer before they ever open Google, and most never click a website. They act on the firms the AI names. But here is what the generic "optimise your content" crowd misses: for law firms, AI does not trust your marketing copy. It trusts an ecosystem of authoritative, independent sources, directories, legal media, and reputation data, that you mostly do not control.
GEO for Law Firms is built around a proprietary framework: the Law Firm GEO Authority Map, an 8-category model of every source that decides whether AI cites your firm, re-weighted by what AI can actually read.
Inside the book
Four moves that decide whether AI names your firm
From the two ways an AI chooses whom to cite, to a 90-day plan you can run against your own firm. The whole book is built to be acted on, not just read.
The two modes of AI citation
Why AI names firms in one of two ways, List-Led or SERP-Led, and how to tell which mode each practice area is in.
The Authority Map
The framework, tier by tier, and the inversion that makes prestigious, paywalled sources worthless for AI visibility.
The directory submissions playbook
The six-stage process that wins both directory rankings and AI citations, from the inside.
A 90-day plan
Audit your firm's AI visibility against the Map, fix the gaps in the right order, and measure citation share.
Who it is for
For solo attorneys, managing partners, and the marketers behind growing firms
Whether you run a practice or the marketing behind one, this is the playbook to be the answer, not just a result. The firms that get cited will win the next decade.